9 Stages of a Blog Post & the Resources that Will Help You Along

1. Research topic

Choose a topic, drawing inspiration from posts that have done well, your competitors' popular posts, Google Trends or search console, and from what your readers are saying online.

If you have a few topics in mind but aren't sure which you should focus on, do some sleuthing to pinpoint (identify, determine) your valid ideas. Internet marketers generally recommend writing on topics that people are searching for, but...if you think your readers will enjoy or benefit from your chosen topic, go ahead and write it. After all, how many of us are actively searching for random topic?

Get quotes, sources, and facts; these are the details that will back-up and enhance your post. You might not be an authority on a topic, but getting a quote from an expert can bring credence to both you and your post.

2. Optimize for search engines and readers

Using long-tail keywords helps search engines understand more specifically what topic you're covering, thereby helping those querying your topic to find your post.

  • LINKWhat are long-tail keywords? It's difficult to rank for the word 'paint' because it's so broad and so many topics/sites write about paint. If someone searches 'paint,' what are they actually searching for? Wall paint? Craft paint? If your site is about craft paint, you don't want to attract people searching for wall paint. They aren't interested in your site and won't stick around or sign up for your newsletter. Your goal is to find/acquire readers who will return and become your readers. This is where long-tail keywords come in.

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3. Outline & Title

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4. Write

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5. Call to action

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  • 6. Revise/Edit/Format

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    7. Images

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    • xxx recommends creating multiple images for pinners to choose from - LINK

    8. Triple Check & Publish

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    9. Follow Up

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